App store conversion rate benchmark for Entertainment apps (2026)

    App store conversion rate benchmark for Entertainment apps

    Published range

    1.1%

    From a single published source. Treat one source as an indication, not a benchmark.

    Every published figure

    • 1.1%

      Lowest of any iOS category, impression-to-install

      SEM Nexus, 2026 · taken from the publisher's summary

    What app store conversion rate actually measures

    The share of people who install after encountering your store listing.

    Where the measurement goes wrong

    This is the worst-defined metric in mobile. Impression-to-install runs around 3.6%; page-view-to-install runs around 8.56%. Both get published as "app store conversion rate", and the second is more than double the first. Check which one a benchmark means before comparing.

    Your number is below this. Now what?

    A benchmark tells you whether to worry, not what to do. Retention is downstream of activation: if users are not reaching the thing the product is for, no amount of re-engagement fixes the curve. That is the first thing worth checking, and it is usually the least instrumented part of the funnel.