B2B & SaaS Product Consultant
A caveat worth stating before you read further: the deepest published work on this site is consumer and fintech, not subscription SaaS. If your question is specifically about trial conversion, net revenue retention or seat expansion, that is a different problem from the ones documented below, and you should ask me directly what I have actually done rather than take a service page's word for it.
What the work here does cover is the B2B side of platform products: systems that hold under transaction volume, lead conversion engines that move real revenue, and the operational architecture underneath both. That is usually what breaks first in a B2B product, and it is what the case studies below are about.
What this actually involves
- Build for the volume that breaks things
- A CRM that collapsed at 22K transactions, rebuilt to handle 180K+ monthly at 99.6% uptime — 10x transaction capacity. B2B platforms fail at the architectural seams, not in the feature list.
- Convert leads with scoring, not with follow-up volume
- A real-time intent scoring engine produced ₹4.2Cr of incremental revenue and a 10x conversion lift, by acting on which leads were worth attention rather than working the whole list harder.
- Make the platform's own messaging earn its place
- A trigger-based notification system for 1M+ users lifted revenue per user 34% while cutting unsubscribes 61% — engagement infrastructure that adds revenue without costing trust.
- Validate before building the roadmap
- An MVP shipped in 7 days, instrumented from day one: 11.4% email capture, 6.2% pricing page click-through, 29% D3 return. Scoping discipline is the transferable part, not the speed.
The work behind this
Every claim above comes from one of these. They include what did not work, not only what did.
180K+ Monthly Transactions
Building a CRM That Handles 180K+ Monthly Transactions at 99.6% Uptime
A complete architectural rebuild of a vehicle enforcement CRM that crashed at 22K transactions — rebuilt to handle 10× the load.
₹4.2Cr Incremental Revenue
Building a Real-Time Intent Scoring Engine for Lead Conversion
Designing a system to score user intent in real-time and improve conversions.
+28% Notification CTR
Creating a Scalable Notification System for 1M+ Users (Trigger-Based)
Designing a trigger-based push notification engine that drives action at scale.
11.4% Email Capture Rate
From Idea to MVP in 7 Days: Building a High-Intent Utility Product
Rapid product development, validation, and first-user acquisition in one week.
+19% Conversion Rate
How We Built an AI-Powered Recommendation Engine for Financial Products
Recommending financial products using AI personalisation and collaborative filtering.
How to work with me
Engagements start narrow and widen only if the work warrants it. Most begin with a diagnostic, because committing to a fix before agreeing what is broken wastes both of our time.
Product Growth Diagnostic
2 weeks · $2,500 / ₹2,40,000
A written diagnosis of the single biggest constraint on growth, with the evidence behind it and what to do first. Most teams are optimising the wrong step; this establishes which one matters.
Growth Funnel Audit
3 weeks · $4,500 / ₹4,30,000
Acquisition through activation, conversion and retention mapped end to end, with the drop-offs quantified and ranked by what recovering each one is worth.
Monetisation Audit
3 weeks · $4,500 / ₹4,30,000
Pricing, packaging, paywall placement and revenue leakage reviewed against how your users actually behave, with specific changes and expected impact.
90-Day Growth Sprint
90 days · $18,000 / ₹17,25,000
Hands-on implementation of the changes an audit identifies — instrumentation, experiments and shipped product work, accountable to an agreed metric.
Fractional Product Growth Lead
Ongoing, monthly · $7,500 / ₹7,20,000 per month
Ongoing product and growth leadership for founders without a senior product hire: roadmap ownership, prioritisation, and the calls that need someone who has made them before.
Going deeper
- How to Write Effective Product Requirement Documents (PRDs)
A PRD that engineers don't read is not a PRD. It's a liability. Here's how to write ones that actually get built correctly.
- Product-Led Growth: A PM's Guide
PLG is not a sales strategy. It's an entire way of thinking about how your product acquires, activates, and retains users.
Start with the problem, not the engagement
Tell me what you are building, the number you are trying to move, and what you have already tried. That is usually enough for me to say whether I can help before we spend a call finding out.