Consumer App Growth Consultant | Yogesh Yadav

    Consumer App Growth Consultant

    Consumer apps do not grow by adding features. They grow when a loop exists — a thing users do for their own reasons that happens to produce the next user, or the next session — and most apps that plateau have no loop at all, just a funnel with paid traffic poured into it.

    The work here covers scaling a consumer app from 3.8M to 45M+ monthly active users, and the retention, notification and organic acquisition systems that made it hold rather than spike.

    What this actually involves

    Build a loop, not a campaign
    CarInfo reached 45M+ monthly active users on programmatic organic pages, engagement loops and referral — 22% of installs referral-driven. Loops compound; campaigns stop the day spend stops.
    Fix activation before acquisition
    The window between install and first real use is where most consumer apps lose the game, and it is usually the least instrumented part of the product.
    Earn retention with utility, not notifications
    A trigger-based notification engine for 1M+ users, and a multi-calculator finance app that earned daily use by being reliably useful at a specific moment rather than by adding engagement mechanics.
    Make organic carry the load
    Programmatic pages brought organic acquisition cost to ₹31 per user and eventually 61% of acquisition — a channel whose marginal cost approaches zero as it compounds.

    The work behind this

    Every claim above comes from one of these. They include what did not work, not only what did.

    How to work with me

    Engagements start narrow and widen only if the work warrants it. Most begin with a diagnostic, because committing to a fix before agreeing what is broken wastes both of our time.

    • Product Growth Diagnostic

      2 weeks · $2,500 / ₹2,40,000

      A written diagnosis of the single biggest constraint on growth, with the evidence behind it and what to do first. Most teams are optimising the wrong step; this establishes which one matters.

    • Growth Funnel Audit

      3 weeks · $4,500 / ₹4,30,000

      Acquisition through activation, conversion and retention mapped end to end, with the drop-offs quantified and ranked by what recovering each one is worth.

    • Monetisation Audit

      3 weeks · $4,500 / ₹4,30,000

      Pricing, packaging, paywall placement and revenue leakage reviewed against how your users actually behave, with specific changes and expected impact.

    • 90-Day Growth Sprint

      90 days · $18,000 / ₹17,25,000

      Hands-on implementation of the changes an audit identifies — instrumentation, experiments and shipped product work, accountable to an agreed metric.

    • Fractional Product Growth Lead

      Ongoing, monthly · $7,500 / ₹7,20,000 per month

      Ongoing product and growth leadership for founders without a senior product hire: roadmap ownership, prioritisation, and the calls that need someone who has made them before.

    Going deeper

    Start with the problem, not the engagement

    Tell me what you are building, the number you are trying to move, and what you have already tried. That is usually enough for me to say whether I can help before we spend a call finding out.

    Work with Yogesh →Or run the free 13-question diagnostic first