Product Monetisation Consultant | Yogesh Yadav

    Product Monetisation Consultant

    Monetisation problems are usually mistaken for pricing problems. The price is rarely the reason revenue is flat — more often the product asks for money at a moment the user has no reason to say yes, or it converts users whose lifetime value never covers what they cost to acquire.

    This work covers revenue funnels, paywall and CTA placement, willingness to pay, and the acquisition economics underneath — the part that decides whether growth is worth having.

    What this actually involves

    Ask at a moment that makes sense
    Moving an insurance CTA out of the results screen — where users are processing information, not buying — was one of six interventions behind 1200% revenue growth, and doubled CTA performance on its own.
    Price against behaviour, not against competitors
    Packaging and paywall design driven by what users actually do in the product, rather than by a comparison table of what everyone else charges.
    Acquire users who pay back
    Behavioural LTV modelling raised revenue per acquired user 61% and cut blended CAC 34%, by changing who was targeted rather than what they were charged.
    Find the leak before adding a tier
    Most revenue lost in consumer products leaks between intent and payment. Recovering it is cheaper than any new pricing tier and does not risk the existing base.

    The work behind this

    Every claim above comes from one of these. They include what did not work, not only what did.

    How to work with me

    Engagements start narrow and widen only if the work warrants it. Most begin with a diagnostic, because committing to a fix before agreeing what is broken wastes both of our time.

    • Product Growth Diagnostic

      2 weeks · $2,500 / ₹2,40,000

      A written diagnosis of the single biggest constraint on growth, with the evidence behind it and what to do first. Most teams are optimising the wrong step; this establishes which one matters.

    • Growth Funnel Audit

      3 weeks · $4,500 / ₹4,30,000

      Acquisition through activation, conversion and retention mapped end to end, with the drop-offs quantified and ranked by what recovering each one is worth.

    • Monetisation Audit

      3 weeks · $4,500 / ₹4,30,000

      Pricing, packaging, paywall placement and revenue leakage reviewed against how your users actually behave, with specific changes and expected impact.

    • 90-Day Growth Sprint

      90 days · $18,000 / ₹17,25,000

      Hands-on implementation of the changes an audit identifies — instrumentation, experiments and shipped product work, accountable to an agreed metric.

    • Fractional Product Growth Lead

      Ongoing, monthly · $7,500 / ₹7,20,000 per month

      Ongoing product and growth leadership for founders without a senior product hire: roadmap ownership, prioritisation, and the calls that need someone who has made them before.

    Going deeper

    Start with the problem, not the engagement

    Tell me what you are building, the number you are trying to move, and what you have already tried. That is usually enough for me to say whether I can help before we spend a call finding out.

    Work with Yogesh →Or run the free 13-question diagnostic first