Install-to-purchase conversion benchmark for Travel apps (2026)

    Install-to-purchase conversion benchmark for Travel apps

    Published range

    2.41%

    From a single published source. Treat one source as an indication, not a benchmark.

    Every published figure

    What install-to-purchase conversion actually measures

    The share of installs that go on to make a first purchase.

    Where the measurement goes wrong

    Almost every published figure here omits the window. A 1.4% rate over 90 days and a 1.4% rate over 7 days describe very different products, and sources rarely say which they measured.

    Your number is below this. Now what?

    A benchmark tells you whether to worry, not what to do. Retention is downstream of activation: if users are not reaching the thing the product is for, no amount of re-engagement fixes the curve. That is the first thing worth checking, and it is usually the least instrumented part of the funnel.